Michael Rego
Founder DMM Print Solutions
Hello & Welcome to DMM Print Solutions!
With over 30 years of Senior Direct Mail & Digital Marketing, Campaign, Program & Project Mgt., Direct Mail & Print Production , Operations, Delivery, Execution, Database Administration, Analytics, Creative & Vendor Mgt., Procurement, Sales and Leadership experience, I would like to share my professional and industry background.
Currently I am the President and owner of DMM Print Solutions, since 2015. Prior to DMMPS for 18 months I was working as a Consultant at Citigroup Cards managing multiple Direct Mail Marketing programs & projects, 2 programs had spends over $10MM each. As a third generational printing, publishing, direct & digital marketing professional, business owner and sales executive, my work history and experience brings a unique, deep and unparalleled skill set to manage print operations, publishing, direct mail programs & projects, improving quality, reducing costs & waste as a Lean Six Sigma Master Black Belt.
I grew up in the printing, publishing, direct mail and direct marketing industries at my family business King Lithographers, learned firsthand from my father, working in every department of our facilities: creative copy & design, pre-press & color management, print production & finishing, sales, business management, operations, managing employees and helped establish our core business values and company mission.
Along with being Vice President of King Lithographers I became President of King Mail Corp. I grew King Mail to become the largest Direct Mail Lettershop / Marketing Provider in the Westchester, Rockland, Putnam and Mid-Hudson Valley Postal District. I built our business management, production, operations and marketing expertise through hands on architect direct & digital marketing solution framing, database management, segmentations, copy, design review, automated workflows, analytics and campaign analysis etc., in addition to becoming a USPS Postal Mailing expert. I served on the Executive Board of the PCC for over a decade & was Industry Co-Chairman for 4 years.
Among my many King Lithographers & King Mail marketing, print, campaign, program and management achievements are the following; establishing digital marketing & pre-press in Litho, Process & Quality management, increasing capacity while reducing overhead, creating new revenue stream with in-house database services and becoming the largest lettershop / direct marketing service provider in the USPS Postal District.
During my career I have partnered with many corporate marketing departments, premier ad agencies and top designers — creating, developing, managing and executing thousands of successful printing, direct mail and digital marketing campaigns. This life time experience is unmatched and compounds my added value.
My greatest asset is the ability to see the big picture in the present &recognize how it lends itself to the future, illuminate the solutions ( tasks ) to minimize ( eliminate ) pain points, leverage insights to drive action surpassing goals for Revenue, ROI, Market Share Growth, Response Lifts & Communications Excellence.
As always with all of our Retail and Commercial solutions I'm here to help and guide you!
Very truly yours,
Michael Rego
President
DMM PRINT SOLUTIONS
Positive: Professionalism, Quality, Value
Peter Van Cottt
Owner
The Bayou Restaurant, Mt Vernon NYs
Michael and I have worked together on several successful client mailing projects over the years. Michael's knowledge and expertise over multiple disciplines always helped inspire confidence & ensure accuracy during the client's experience. I look forward to many more collaborations in the future.
Keith Gallant
Major Account Executive
Pitney Bowes Presort Services
Michael is a Postage Expert who drives cost savings and process improvements. He is detail oriented and a self motivator. He is proficient in print production, database management and all aspect of postal regulations. Michael also understands the importance of documenting his achievements. Michael excels when challenged, especially when working with technology.
Vincent Wilson
Vice President Direct Mail Production
Citigroup
Vineyard Theatre has worked with Mike Rego for many years for a variety of printing needs. He has always been there for us, even on short notice, doing everything he can to ensure we're getting the best price, the best materials, and the highest quality work possible. I highly recommend working with him, he gives the personalized attention with the best care that you won't get elsewhere!
Michael is a pleasure to work with. He is very communicative and detail oriented with a thorough understanding of direct mail, print, and marketing. He is a great partner to have when working through complicated direct mail projects that change by the minute. Michael's positive attitude and expertise were integral to the success of many challenging projects.
Melissa Pelkey
Director of Marketing
The Vineyard Theatre
Cara Bruce
Major Account Executive
HKM Direct Marketing & Communications
We worked together on several high end DM campaigns for Citi. Michael's expertise from data through production enabled these projects to get delivered on-time even though we were working with tight schedules. His overall grasp of the process made those projects a success.
Roger LeFebvre
Major Account Executive
Specialty Print Communications
CO-FOUNDER of
RAPP & COllins worldwide
known simply as rapp today!
Godfathers of direct marketing!!
